PlaySplit · Waitlist
Enter region revenue, new vs existing install mix, Play Billing vs alt/external path, and Apps Experience goal. Get annual service + billing fee comparison, AEP guideline gap checklist, and Sep-30 / Dec-31 countdown. Static fee-matrix calculator — no Play Console API. Decide before the rate card window closes.
Market-validation page · Free waitlist · No fake user counts
Problem
Since 2026-06-30 (US/EEA/UK) Play splits service fee from billing fee: Play Billing adds 5% billing fee; alt/external skip it. Non-sub standard is new 20% vs existing 25%; first $1M and auto-renewing subs often 10%. From 2026-09-30 AU/JP get the new rates + billing choice, and Apps Experience rate cards open for US/UK/EEA/AU/JP — qualified >$1M non-sub can drop to new 15% / existing 20% (external 15%). You must cross region × cohort × path × AEP in a short window; long Help pages and homegrown sheets miss the annual delta.
Solution
A fee-decision layer for Google Play digital / subscription developers: fee-matrix calculator → annual service+billing delta → AEP / Level Up gap checklist → Sep-30 / Dec-31 countdown — not another Help article or Console plugin.
Indie / SMB / mid-studio product or finance leads selling digital content or auto-renewing subscriptions on Google Play — especially ~USD 1M+ digital revenue or AU/JP (and switched US/UK/EEA) revenue — deciding whether to invest in Apps Experience / Games Level Up.
Service vs billing fees are split; Sep-30 brings AU/JP rates and AEP rate cards. Cross region × cohort × path × AEP wrongly or late and you overpay several points all year.
Enter region revenue, new/existing mix, Play Billing vs alt/external, AEP goal → annual service+billing compare, guideline gaps, Sep-30 / Dec-31 countdown. Static — no Play Console API.
Before 30 Sep 2026, see stay-as-is vs change path vs chase AEP annual commission delta — not after you overpay 5pp or miss the window.
Features
Marketing points from the product hypothesis — for demand validation, not a formal spec promise.
Enter region revenue split, new vs existing mix, Play Billing vs alternative/external; get annual service + billing fee compare and path/cohort savings.
Compare standard vs Apps Experience / Games Level Up rate card (e.g. >$1M non-sub new 20%→15%, existing 25%→20%; external 15%) with attributable annual savings.
Passkeys / Restore Credentials, Engage SDK, Adaptive Tier 2, multi form-factor, stability, Jetpack Compose — eng cost vs savings on one page.
Sep-30 (AU/JP + AEP rate card wave), Dec-31 (KR), Console AEP signup from Sep-1 context — no fake product launch countdown.
MVP: in-browser calculator + checklist export (PDF/CSV). Explicitly no Play Console API, no enrollment proxy, no Apple fees.
How it works
A three-step loop matching the waitlist-stage product hypothesis.
Region revenue split, new/existing mix, Play Billing vs alt/external, AEP goal.
Fee matrix × inputs → annual service + billing compare; standard vs AEP / path savings.
AEP / Level Up guideline gaps + Sep-30 / Dec-31 countdown; export — no Console API.
Use cases
If these situations sound familiar, join the waitlist to help us validate.
See whether the ~5pp standard vs AEP annual delta is worth chasing guidelines.
Sep-30 syncs new rates + billing choice + AEP — calculate before the wave.
Already paying 5% billing fee; compare alt/external (skip billing fee) vs stay on Play Billing + chase AEP.
Often 10% + billing fee; focus on billing path and regional rollout, not non-sub AEP cuts.
Finance wants savings numbers; eng wants guideline gaps — one page checklist + delta.
Public signals
Public documentation and industry announcements only — not customer testimonials or invented metrics.
FAQ
Those are authoritative rates and guidelines. We turn your revenue assumptions into annual delta, gap checklist, and countdown.
Templated public fee matrix you can share across product, finance, and eng — not a consulting engagement.
No. MVP is a static calculator + checklist — no API, no enrollment proxy.
Extra fee when using Google Play Billing on top of the service fee; US/UK/EEA publicly 5%. Alt/external usually skip billing fee (service fee still applies). See official lower service fees docs.
Relative to each region’s new fee rollout date: first install or first update from Play. Drives non-sub standard / AEP rate bands.
Program rate card earliest 2026-09-30 (US/UK/EEA/AU/JP); Console enrollment from 2026-09-01 (see AEP page).
No. PlaySplit is Google Play only — zero overlap with Apple EU fee tools.
Static fee matrix + AEP checklist + countdown. No API, no enrollment, no full finance suite.
Waitlist invites go out in batches by email. No fake launch date.
LP is free validation; hypothesis freemium / low monthly band; final pricing with launch email.
Waitlist
Leave your email for PlaySplit early access and launch notes. We will not invent a ship date.
We’ll email early-access invites and launch updates in batches. Unsubscribe anytime.